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$15+

Reinventing Western Cuisine

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Reinventing Western Cuisine

$15+

267 pages, 100+ recipes, 1 goal: cook and eat better than most people to look and perform better than most people.

I have less than 10% body fat, compete in bench press, Brazilian Jiu Jitsu and classic bodybuilding, deadlifted 500 lbs for 3 reps, rode my bicycle for 250 km in a single day... and I believe that with a few small changes in your diet, you can do the same.

I took traditional foods and recipes from the Americas (North + South), Europe, Caucasus and Central Asia and modified them to make them follow three core principles:

I. Nutrition first. The food must give you the nutrients you need. The primary focus of all recipes is the calorie-to-protein ratio.

My recipes only contain whole, natural ingredients; absolutely no supplements, artificial flavours or sweeteners. Everyone can create a protein-rich meal by adding a scoop of protein powder, I can show you something better than that.

II. Simplicity. You can’t eat it if you can’t cook it. Most recipes are simple, do not require a lot of time and can be prepared with basic kitchen utensils and appliances. It does not matter whether you have a fully equipped kitchen or nothing but a microwave, whether you eat at home, at work or in your car, in my cookbook, you will find something you can make.

III. Taste. I am not promoting a diet, I am promoting a lifestyle. And if you're going to eat something for the rest of your life, you may as well like it. Food should be something you'll look forward to.

I have visited and eaten in 40 different countries, therefore with my recipes, you'll still get to experience the flavours you know and like - or get inspired by something from a country you have never been to, that's only up to you.

The recipes come with a list of ingredients, instructions, professional, high-resolution photographs and nutritional information.


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100+ recipes on 267 pages, including professional, high-resolution photographs. The book comes in two versions: light and dark.

Focus on real, natural, fresh food.
Region and season specific alternatives.
Cheap to buy, easy to cook, tasty to eat.
Recipes inspired by popular (Italian, British, Mexican,...) as well as not so well known (Estonian, Dutch, Bulgarian,..) cuisines.
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